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Marketing™ Bidding FAQ's
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for Google and Yahoo search networks with 24/7 bidding, to
close bid gaps, and save you money!
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Yahoo Search Marketing™ Bidding (as quoted from Overture™)
»
Dynamic Bid Maximizer™ is running AutoBid every hour,
but all the bids that are colored in blue are not being updated,
why?
(For example, my targeted position is set to #1, but when
I check my position on Overture, it is still showing we are
in the #2 position, why?)
This is the most confusing part, because a user expects their
keywords to be shown in the targeted position all the time
in every moment, however, this is not always possible. Because
after you changed your bids, your competitors may also change
their bids as well, so that your position will be changed
dynamically and it depends how often your competitors change
their bids.
Since
Overture has a frequency update rate limitation, you can only
update bids 24 times per day and once per 30 minutes. That
means that the program does not update your bids every second,
it can only update your bids at least once per 30 minute update
cycle. This is between your last update and next update process.
You have to wait at least 30 minutes before you can update
your bids again. During these 30 minutes, you competitors
may change their bids, so that your position will be changed
as well. This is the reason why when you check your position
on Overture, your keyword may not be in the position you are
bidding to. This however, it does not mean the BidMaximizer
does not work, it is just because your position has been changed
because your competitors changed their bids after your update
was completed.
For example,
you set your targeted position to #1. At 8:00AM, the BidMaximizer
updates your position to #1 position for $1.16. 10 minutes
later at 8:10AM, your competitor change his bid to $1.17,
now he is at #1 position and your position move to #2. When
you check your position at 8:15AM, you will find that your
position is at #2. But it does not mean the BidMaximizer does
not work. Because you can not update your bids until 8:30AM,
so that you will stay at position #2 or lower if there is
another competitor that changes his bids during this time.
Then at 8:30AM, BidMaximizer update your bids again and set
your position to #1for $1.18, the same process repeat again.
If you
want to prove if BidMaximizer is working or not, please do
NOT check the position, please check on the Bid Amount (Or
MaxBid on Overture). Because your position can be changed
from time to time, but the Bid Amount will not be changed
until you update the bids during next cycle.
For example,
at 7:50AM, your bid amount is $1.13. At 8:00AM, BidMaximizer
updates your bid to $1.16. This bid amount should not change
until you update your bid next time. Please login to your
Overture DTC web interface, if your MaxBid amount on Overture
has been changed to $1.16, then this proves that BidMaximizer
is working because your bid amount on Overture has been updated
correctly.
»
Why is the position on Dynamic Bid Maximizer™ is different
to Overture web site?
(For example, Dynamic Bid Maximizer™ shows us at position
6. However, overture.com places us at position 4, why?)
Before
answer this question, you need to understand how Dynamic Bid
Maximizer™ works. To process a full update bids routine,
the program will take following steps:
1. GetListings:
this process will download your keyword listings from your
account.
2. Keyword Look Up: this is an important process to get your
current position and your competitor's position details.
3. Update Bids: After Keyword Look Up, the program will calculate
the new price base on your target position setting, then update
the new bid price to the server.
4. Keyword Look Up Again: after sending the new bid amount
to the server and update your bids, the program need to run
the Keyword Look Up function again to update the screen for
your new position.
Because
the Dynamic Bid Maximizer™ has two modes: Scheduler
mode and Manual Mode. During the Scheduler mode, in order
to improve the speed issue, the program will NOT update the
screen after it updated the bids at the back ground (Because
when you run the program at night or in scheduler mode, you
don't need to watch the screen every second), for this reason,
the program does not perform Keyword Look Up(step #4) function
after update bids. So that when you look at the screen, the
data on the Dynamic Bid Maximizer™ screen was out date.
This is the reason why when you look at the Dynamic Bid Maximizer™,
the position on Dynamic Bid Maximizer™ is different
to overture.com.
If you
want to see the fresh current position data at that moment
, all you need to do is to run the "Keyword Look Up"
function manually by clicking the "Manual Bid/Keyword
Look Up" button to refresh the current data and display
on the screen.
If you
want to see the current position data on the screen every
time during the Scheduler mode , please go to "Account"
profile window and choose "Advanced" tab, then check
the "Always perform keyword look up after update bids"
option , then you will get the fresh current position data
every time. But it will slow down the update bids process.
»
What is Overture Auto Bidding?
Auto Bidding
is a powerful new way for Overture™ advertisers to manage
their bids in the DirecTraffic Center®.
The Auto
Bidding system allows advertisers to optimize their budgets
by allowing them to set the maximum they are willing to pay
for a click, and then adjusting their cost per click to give
them the best price available. Advertisers pay only $0.01
more than the Max Bid of the next highest competitor without
exceeding their Max Bids. For example, if an advertiser sets
their Max Bid to $0.50 and the next highest listing has a
Max Bid of $0.45, they only pay $0.46 per click -- saving
$0.04 for every click
»
What is the difference between the Overture Bid Types: Auto
Bid and Fixed Bid?
An Auto
Bid allows an advertiser to set the maximum amount (Max Bid)
they're willing to pay for each click. Our systems will then
look at the Max Bids of all the other advertisers in that
search term marketplace and give them the best position available.
The advertiser only pays $0.01 more than the Max Bid of the
next highest competitor. As other advertisers change their
Max Bids, our system will adjust their cost automatically
so they maintain the best position at the best price available,
without exceeding their Max Bid.
A Fixed Bid is what Overture has traditionally offered. It
allows an advertiser to set the exact amount they're willing
to pay for each click. Unlike Auto Bidding, with Fixed Bidding
they pay the exact amount they input, there is no elimination
of bid gaps.
For example if an advertiser sets their Max Bid to $0.50,
they will pay $0.50 for each click, regardless of what the
other advertisers in that marketplace bid.
»
What is Overture "Max Bid"?
A Max
Bid is the highest amount an advertiser is willing to pay
each time the listing receives a click.
»
Can Advertisers see their competitor's Overture Max Bid?
Yes, advertisers
will be able to see the top five bids from the "Manage
Bids" page. In addition, "More Bids" in this
column will show the Max Bids for all other positions.
»
What happens if several advertisers in the marketplace submit
the same bid amounts for the same search terms?
When two
or more advertisers bid the same amount, seniority is given
to the first advertiser who bids that amount. Therefore, if
Advertiser A submits a $.50 Max Bid and another $.50 Max Bid
already exists from Advertiser B, Advertiser A will appear
after Advertiser B.
»
Can advertisers bid by position?
Yes, there
are several ways advertisers can bid by position.
The easiest way is to use the "Top 5 Max Bids" information,
found on the Manage Bids page. This will show the Max Bid
an advertiser needs to exceed in order to move into one of
the top 5 positions. For position 1, the advertiser needs
to bid at least one cent higher than the current Max Bid at
position 1. To retain this position longer, we recommend that
the advertiser set their Max Bid more than one cent higher
than the current Max Bid for position 1. Remember, if the
advertiser chooses Auto bidding their cost will only be $0.01
higher than the Max Bid of the advertiser at position 2, regardless
of how high they set their Max Bid.
For advertisers
who would always like to get the best possible position for
their bid, we recommend that they set their Max Bid to what
they're willing to pay on the Manage Bids page and our systems
will make sure the advertiser gets the best possible position
for the best cost without exceeding their Max Bid.
It's important
to remember that using this option does not automatically
maintain an advertiser's position when other competitors adjust
their bids. Because of the dynamic nature of our marketplace,
we recommend that the advertiser frequently check their listing(s)
and adjust their Max Bid to ensure they maintain their desired
position within the search results.
You can
always see which position your listing has achieved on the
Manage Bids page in the "Position" column.
»
What role does Overture™ Bid Management Licensees playing
under Auto Bidding?
Overture sees an ongoing valuable role for third parties in
working with Overture. For companies that wish to maintain
a guaranteed position on an ongoing basis, additional bid-management
services may be just as useful as they were prior to Auto
Bidding. In addition, bid management services may also be
helpful for companies that wish to utilize complex bidding
rules.
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