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Website Audit
The Noon-an-Night search engine optimization service
applies Internet marketing and technical best practices to performance-based
results driven success. We revise your site architecture (new landing
page design may be recommended to increase site traffic). Using
natural search engine optimization techniques, we target specific
keyword phrases where you would compete well; using paid media as
an option, we then market the site. Our goal is to deliver qualified
search prospects from people actively searching for your solutions,
AND maximize the number of visitors to your website for the best
possible price. SEO cost should be your most effective marketing
investment, and our SEO pricing is very competitive.
The dedicated, tactical Noon-an-Night team delivers far more significant
results than most marketing programs—and you can measure the
results. Our view is that SEO and Web marketing deliver the best
return on investment on marketing dollars available today. This
why our Austin-based Internet marketing company is a destination
for intelligent companies from coast to coast: we are solving their
Internet marketing issues in a quick, efficient way.
Other search engine optimization companies may recommend what the
client should do, but don’t provide the services that are
needed for fulfillment. What we do by optimizing the content of
your site (natural, or organic SEO) impacts where your site shows
up in the listings of results on the search engines. That drives
traffic, because we make your site's content match what people are
searching on...our formula is competitive analysis + prospect research
+ prioritizing marketing on revenue + page creation + publishing
to the web + link development + maintenance. If that's not complex
enough, we also consult on sales flow and increasing your conversion
ratio, creating customers from click-throughs.
We drive site traffic by optimizing the content of the pages (the
heart of an effective Internet marketing strategy) to reflect current
search terms being used by prospects, utilizing a service which
provides access to a database of over 360 million actual search
terms used over the past sixty days. We look at site usability and
improved sales flow optimization—as well as search engine
optimization—to increase the rate of conversion of prospects
into customers.
The search engine optimization services begin with a site audit:
an intensive review of the primary entry pages, important products/services/search
terms for your business units and your site traffic statistics.
Part of this SEO evaluation shows how your pages rank for the significant
search terms and how your competition is ranked. We provide detailed
competitive analysis as part of the audit; we use this information
in a head-to-head comparison for strategic page development as part
of the site search engine optimization.
The site audit and custom Internet marketing strategy takes 3-4
weeks and costs $1500. From the specifics included in the audit,
you can implement many of the suggestions yourself, or we will give
you the cost for us implementing the improvements. Our intent from
the audit is to spend the time to learn your current business objectives
and understand the specifics of your site and how prospects are
interacting with it, then to use this information to scope and price
the implementation. If you're anxious to get results, we can begin
marketing your site immediately. With pay-per-click ads, you can
have new leads within 3-5 days.
A complete Noon-an-Night site optimization program takes three to
four months, but we let you pay it out over a year--we want our
work to pay for itself. A typical business-to-business site (or
business unit) optimization project includes monthly monitoring
and adjustment. The SEO cost will vary according to the amount of
work required for the subject site to compete effectively, and how
much of the work the client wishes to do internally. Large sites
can be budgeted by the page or category on a custom basis.
Get Started Today!
Contact
Us
Noon-an-Night
Marketing™
12407 N. Mopac Epwy
Suite 100-386
Austin, Texas 78758
Tel: 512-300-5517
Email: info@ppcmanagementconsulting.com
Website: www.ppcmanagementconsulting.com |
