Internet Marketing Strategy

Noon-an-Night online advertising service embraces all aspects of internet marketing. We start out by analyzing your existing web presence to get a better understanding on how effective your current website is performing. We then design, create, and implement an online marketing strategy based on your web performance report or your comprehensive competitive analysis report created for your individual company.

Key aspects to our successful search engine marketing campaigns are:

• Search Engine Optimization (SEO)
Creating custom landing pages with ad copy based around detailed product descriptions on all or highest selling products or services. Optimizing existing landing pages on relevant search terms based from keyword research analysis is imperative in any SEO work. Finding what exactly people are typing to find your product is only 1/3 of the battle, the other 2/3 are getting that person to click on your link and finally getting them to the right page in the right point of their buying process. These strategies will increase your chance for a sale and increase your return on investment (ROI).

• Pay Per Click Management (PPC) (Price on case by case basis) Back to Top
PPC campaigns are based on setup and monthly management campaign fees. Setup fees are structured on a case by case basis, depending on several factors: Number of products/services offered, Amount search terms desired & Number of landing pages desired. Most PPC campaigns fall under a monthly percentage of pay per click monthly spend, some smaller accounts will require a monthly minimum charge for management.

Pay Per Click (PPC) advertising is a direct and commanding way of advertising on many search engines such as Google and Yahoo. With this type of marketing a business places ads for specific copy based on relevant search terms and pays a fee each time a person clicks on their advertisement.

For any company that is serious about online marketing or Internet advertising, the subject of employing a qualified firm to handle Pay Per Click management is one that ought to be considered. Determining the value of PPC management is the apparent concern. How do you know if you even need to think about outsourcing your Pay Per Click management? After all, you could do it yourself if you can afford to spare the time. And up to now, you may have been doing just that.
Here are a few things to consider, that can help you establish if you stand to benefit from specialized PPC management:

• Do you know your ROI?
• Have you checked your conversion rates by keyword, adgroup, or ad?
• Do you run multiple ads to test CTR & ROI?
• Do you have content match turned on?
• Do you know where your content match ads are showing?
• Do you know what exact match, phrase match, and broad match is?
• Are you using extended broad match?
• Are you using negative keywords?
• Are you targeting by geographic region?
• Do you split test your landing pages?
• Have you tested dynamic insertion?
• Do you group keyword themes by campaign or adgroups?
• Do you know exactly how ad placement is determined?

If any of these questions leave you feeling unsure of the right answer for your company, then your Pay Per Click management campaign is at a distinct disadvantage and you are under-utilizing the influence of marketing to your search prospect. More on ppc

Call or email us with your questions.

• Local Match or City Search (Call for pricing) Back to Top
Local match is becoming more and more significant to search results. Google weights local search directories very high, and seems to be growing in importance every day.

• Paid Inclusion (web directories) (Call for pricing) Back to Top
These are web sites or web directories that require payment to be added into their website or directory listing. Many of these web sites or directories are viewed highly by the Google algorithm and can greatly increase your page ranking. Let us help you figure out the best solution for your business.

• Link Programs (reciprocal and non-reciprocal links) (Call for pricing) Back to Top
Link programs are very important to help increase and maintain high page ranking on most search engines, especially true on Google search. The more inbound links your website has the more valued your site appears to search engine spiders when a search is disseminated across the web.

• Affiliate Banner Programs (Call for pricing) Back to Top
Banner ad programs have some merit and should be considered if done correctly. There are a couple of companies that seem to have good results, like link-share and commission junction. These sites are setup so that your company signs up with and agreement to pay a certain commission price per sale from each lead generated. This is a good way to get your website placed on many other web sites, and could increase sales but you need to have a way of tracking conversions for this program to be successful.

• Opt-in Email Marketing (Call for pricing) Back to Top
Creating a monthly newsletter to keep people or businesses apprised of your latest sales or new product line is a great way to generate and maintain an consistent traffic flow. Be careful, and always make available an opt-out option on every email sent. It is ok to send email to your customers or existing email database as long as they have volunteered in the first place, and once they request to be removed, you had better take them off your list.

• Web Performance Free Ranking Report: (Free)
Basic report showing your current website presence

• Complete Website Analysis Report: (Flat Fee)
Comprehensive competitive analyses report: includes extensive keyword research, competitor’s search engine rankings on top performing search terms and detailed steps on how to optimize your website for optimal search results.

Noon-an-Night Marketing™
12407 N. Mopac Epwy
Suite 100-386
Austin, Texas 78758
Tel: 512-300-5517
Email: info@ppcmanagementconsulting.com
Website: www.ppcmanagementconsulting.com

Request for Proposal (RFP)