PPC Management

PPC Management - Web Advertising Services

Our Google Adwords, Yahoo Search Marketing and MSN ad Center PPC advertising campaigns are based around competitive anaysis and optimum keywords are derived from extensive research and A/B testing.

We will increase your web traffic/click through rates (CTR) and conversions by creating specific landing pages and targeting PPC ad copy for each desired search term your prospects are searching on.

One of our strategies, is by placing your web visitors that type an optimized search terms onto a specific landing page that was designed for that product or service.  This will help increase conversion rates and enhance web user's experience and in turn generate a greater return on investment (ROI).

Noon-an-Night PPC Management service begins by researching your industry, performing a competitive analysis report, measuring your website statistical data for locking in a control period, and then by extensively researching all relevant search terms to set up an optimal campaign. This will help determine the best possible daily budget for each ad group (which contains various keywords). This will also help us measure and manage the performance of each ad group individually and as a whole to compare visitor traffic patterns from your website for maximum results.

Why Choose Our PPC Marketing Service?

Micro-managing Pay Per Click Management Campaigns is extremely time consuming, but it’s the best way to generate the largest return on your advertising dollar. Listed below are a few ways that Noon-an-Night Marketing (NAN) will help manage your Pay Per Click advertising campaign.

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Tips for Google PPC Advertising Campaigns

Show your ads more often

Google PPC daily budget determines how often your ad is shown for your keywords.
• To maximize the number of times your ad is shown throughout the day, we will set the daily budget to Google’s recommended amount, unless we determine a more effective budget for your marketing campaign.

Improve your ad's position

Your ad's position is determined by two factors: maximum cost-per-click and your ad's actual click-through rate (CTR).

• Increasing either your maximum cost-per-click (CPC) or your ad's click-through rate (CTR) will improve your ad's position.

Details for Yahoo Search Marketing - PPC Advertising Campaigns

Yahoo's Pay-For-Performance (PFP) business model is a little more cut and dry than Google. We simply select the most searched and relevant keywords and set a bid price to achieve a desired position.

Yahoo's bid tool is designed so that we can see the maximum cost-per-click (CPC) your competitors are willing to pay for each keyword. We then factor in whether bidding higher or lower is more cost effective in determining your return on investment (ROI).

Search Listings

Search listings are set up with a title, description, and URL tracking code down to the keyword level, which will direct the user to the desired landing page and in turn increase your opportunity for a desired action or sale.
Only ads in the top three positions are guaranteed placement on Overture partner sites.

Some Yahoo's Search Marketing Partners
• All the web, Alta-Vista, CNN, HP, Info Search and Yahoo

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Beta

Read about updates and new features
Your ideal audience is among the millions. We find them for you.
MSN reaches nearly 2 out of 3 web users, and MSN Search reaches over 40 million a month1. Reach the right customers with search ads targeted at the audience you want.

How does search advertising work?

Pay only when people click your ads.
Set your own price per click.
See when your clicks lead to sales.
Target your ads to the times, places, and customers you want the most.
Use built-in tools to get keyword ideas, audience information, and

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Google, Yahoo & MSN's PPC Advertising Campaigns

Content and Keyword Targeting

We will optimize your content and keyword targeting.

Targeting ~ who should see your ad
Select keywords and phrases relevant to your product or service.
General keywords will generate the most impressions, but will often result in the fewest number of clicks and conversions.

For example, if you sell golf equipment, you wouldn't want to choose the keyword "golf," because your ads could appear to people searching for subjects (such as golf lessons) unrelated to your business. Instead, you should select more descriptive phrases for your products or services so your ads will appear to those who matter—prospective customers searching for what you have to offer.
You might want to try:
• Golf clubs
• Golf shoes
• Golf Balls
Not everyone will enter the same keyword spellings to search for your type of product or service. You can increase your chances of reaching more prospects by including spelling variations and plurals in your keyword list.

Examples:
• Golf club
• Golf clubs
• Golf Set

Content - What should your ad say?

Include keywords in your ad text or title

• If your keywords appear in your ad text, users will be able to immediately recognize that your ad is relevant to their search.
• One way to create targeted ads is to create multiple ads within an Ad Group. In each ad, include one or more of the keywords from your keyword list.
• Another way to customize your ad text is to create multiple Ad Groups, each with one keyword and one ad that contains that keyword.

We believe a clear style.

• Short, non-repetitive sentences work best.
• Double-check spelling and grammar.
We’ll test multiple ads per Ad Group.
• Try different messages, and see what works best.
• Our system tracks the CTR for each of your ads, so we can identify and remove ads that perform poorly.

Identify the unique aspects of your product or service.

• What makes your product or service useful, relevant, better, and different?
• We will call attention to the unique benefits you offer to set you apart from the competition and to attract more searchers.

Example: "Wholesale prices on brand names"

Use a strong call-to-action

• We will use a call-to-action to prepare your audience for what you want them to do.
• We’ll make sure that this phrase is unique and specific to your business so that it is more informative and compelling and distinguishes you from the competition.

Example: "Register for membership now," "Save on DVD's," "Get cheap stereos," or "Join now for 20% discount."

Links - PPC Landing Pages & PPC Conversion Tracking

Link to relevant and informative web pages

• Users click on PPC ads when they are interested in what you offer. We will make it easy for them to find out more by sending them to a relevant destination (landing) page.
• Make your PPC landing page easy and intuitive for the user to understand.

Example: If your ad offers a free product, link directly to a page that clearly displays that product.

Track Your Pay Per Click Conversions

We intend to generate measurable results. We will work with you to generate custom pay per click landing pages, which contain an intentionally laid-out selection of “lead elements.” A lead element is any aspect of the site that generates direct contact between yourself and your potential client. Some of the more commonly used elements include:

• Buy Now.
• Order buttons
• Contact forms
• Bulletin boards or forums
• Email newsletter subscription box
• A phone number

Once we have determined which lead elements will appear on your custom PPC landing page, we will ask you to set the relative value of each item. In other words, you may consider a completed contact form more valuable than; say a subscription to your email newsletter. We can then track the progress of the page over time, making adjustments when necessary. Our objective will be to generate demonstrable increases, not only in leads, but also in the exact kinds of leads you desire, via our PPC Management service.

Request for Proposal (RFP)

Conclusion

Noon-an-Night Enterprises, LLC is committed to achieving the highest quality internet marketing pay per click management campaign possible. We will design a pay for performance program that is unique to your business model. Using data-feed tracking and click path analytic techniques we will setup each campaign with the highest regard to customer needs and in turn help achieve the best possible return on investment. Contact Us