Website
Traffic & Search Engine Marketing Tips
•
Search Engine Optimization: Top 3 search engines Google, Yahoo,
and MSN drive 95% of traffic to websites. Therefore marketing strategies
should be geared to getting placed as high as possible on the search
engine results page (SERP) for your targeted keywords. Optimizing
your web pages will help drive traffic to your site. Search engine
optimization includes key word research and analysis of what people
are searching on to find your product or service, original relevant
content based on key word findings, and optimal page title, page
description and meta tag keywords are all helpful in driving web
traffic.
• Pay
Per Click Advertising: Many web design companies offer pay per
click (PPC) services, but Beware! Pay per click advertising takes
experience and marketing understanding to drive a successful marketing
campaign. Pay per click ads are perfect as a means of online direct
marketing. Pay per click marketing works as follows; each time someone
clicks on your ad and goes to your website you pay a set fee or
estimated cost per click, or “click through”. This is
an auction based marketing program and if done poorly can be costly,
so make sure the company your dealing with has real experience.
Google Adwords, Yahoo Search Marketing and soon to be MSN own pay
per click ad network are the driving force behind online ads.
• Online
Banner Ads: Advertising on a popular website helps increase
your traffic especially if it has complimentary content.
• Link
Popularity: The more popular your website the higher you’ll
rank within the Google search network. Reciprocal links and one-way
inbound links are the core secret to success. The page rank number,
quality, and relevance of links to your website are all dynamically
factored into the weight of importance of your website by the search
engine spiders or robots.
• Email
Marketing: As you build your customer base with online forms,
surveys, promotions, and newsletters via email can be very effective
in growing your web presence.
• Direct Marketing: Traditional media like:
Yellow Pages, Flyers, Brochures, Print Ads, Catalogs, Radio and
TV are still and always will help drive traffic, branding and generate
revenue.
Contact
Us
Noon-an-Night
Marketing™
12407 N. Mopac Epwy
Suite 100-386
Austin, Texas 78758
Toll Free: 1-877-PPC-2ROI
Toll Free: 1-877-772-2764
Local Tel: 512-300-5517
Email: info@ppcmanagementconsulting.com
Website: www.ppcmanagementconsulting.com
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