Web Analytics Software

Web Stats

Web analytic software is very important for managing a website. Knowing the who, what, where, when, why and how people find your web site is fundamentally crucial when learning about the trends of your web traffic. Knowing the keywords, search engines, geographical location, what day of the week, and what time of the day searchers are visiting your website is paramount.

In addition, to knowing the five W’s & H, you need to understand where your visitors are going once they reach your site, and why did they leave, what click-paths they are using and why. These are all important steps you need to understand for developing the most effective online advertising campaign.