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PPC Tips
- Pay Per Click
» Guarantee TOP position with Pay-Per-Click
Search engine
The search engine market has changed in past
couple years. Many old major search engines are gone and most
of them are replaced or converted to the new Pay-Per-Inclusion
and Pay-Per-Click model. Though many search engines still
offer a free web site submission option, they do not however
guarantee that your web site will be indexed and it may take
a long time for your web site to be listed in their database.
If you are having a problem getting your web site to be indexed
by the search engines, or if you would like to get a quick
results from the search engines, now it is time to consider
the new Pay-Per-Inclusion and Pay-Per-Click search engines.
Paid Per Inclusion is where an advertiser
needs to pay a fee to search engines in order to get their
web sites to be listed in the search engines. Normally, your
web site will be indexed by the search engines within 24 hours
and your listing will be updated frequently. You are also
requested to pay a renewal fee for your listing every 6 months
or annually. However, this doesn't guarantee a particular
position in the search results, you still need to optimize
your web site manually in order to achieve higher ranking.
If you want a guaranteed TOP position on all
search engines, Pay-Per-Click search engines is what shall
help you.
Free
Ranking Report!
» What is a Pay-Per-Click search
engine?
A Pay Per Click (also known as Pay Per Ranking,
Pay Per Placement, Pay Per Performance or Pay Per Position)
search engine enables you to list your site at a particular
position of the search results according to the keyword bid.
You list your website by selecting keywords that refer to
your product or service. For each keyword you determine how
much you are willing to spend and what position you want.
The higher you bid the higher you will appear in the search
results. You can start your bid from 1 cent per click for
most of the major PPC engines, some PPC engines have a minimum
bid of 5 cents per click.
In Pay Per Click search engine you only pay
for the clicks (or click through) to your web site. Pay-per-click
search engine plays an important role to drive traffic to
the web site because you only pay for actual clicks if some
one click on your listing on the search results. It is risk
free and a cheaper alternative to listing with the bigger
search engines. Pay per click search engines usually combine
paid listings with unpaid listings. Usually unpaid listing
are provided by search engines like Google, Inktom or DMOZ.
If there is no enough bidders (or listing) for a certain search
term, part of the search results will come from those free
search engines.
»
Why place keyword bids on "Pay-Per-Click" search
engines?
Recent study has shown that the "Pay-Per-Click"
search engines have become the most effective way to get your
web site to the TOP position of all major search engines.
Overture.com is the clear leader in this field, and then Miva(US)
and Miva(UK) (biggest PPC engine in UK and European market)
comes in second . There are also many newcomers such as 7search.com,
kanoodle.com, sprinks.com and Bay9.com.
Generally, most of these PPC engines are partnered
with other free or pay-per-inclusion search engines, if you
are bidding keywords in these PPC engines, your listing will
also appeared in all their partner sites.
Over years Overture.com has established relationships
with many of the top search engines and directories, including
Yahoo, AltaVista, American Online, Lycos, Netscape, Hotbot,
MSN, Compuserve, NBCI and CNET. Miva(US) has also partner
with Excite, HotBot and WebCrawler.
So what does all of this mean to you and how
do you use these relationships to your benefit?
The Premium Listings(listings in one of TOP
3 positions ) in Overture.com will also be shown up at the
TOP 3 positions on all above search engines when some one
performs a search for one of your keywords, which reach 75%
of all internet users as Overture.com claimed. The first 3
positions from FindWhat will also be displayed in Excite,
Hotbot and WebCrawler.
For example: Suppose you have a keyword "books"
in one of Overture's top 3 positions. If an user types the
keyword "books" in the search box of AltaVista,
the results page will have your site listed at the very top.
You'll have similar results at the other search engines that
are powered with Overture listings.
If you are having problem to get your web
site to be listed at the top position of the major search
engines, place your keyword bids on those "Pay-Per-Click"
search engines is the most cost effective way to driving more
target traffic to your web site.
Free
Website Ranking Report!
»
Review of Top 8 pay per click search engines
Overture
Now Yahoo Search Marketing (formerly called GoTo) : Overture
is the oldest and largest of the pay per click search engines
in the market today. The minimum bid is 5 cents and you must
spend $20 per month. It takes about 5 business days to get
listed.
Overture has a well organized system. There
is a non-traffic stop plan. Your account will automatically
be recharged when your balance is low. In addition, there
is a fixed budget plan. You set a maximum to spend every month.
Once your maximum is met, you listings are token offline until
the beginning of the next time period.
Top 3 or 5 position listing will appear on
the top position of following partner search engines: Yahoo!,
Lycos, InforSpaces(including Excite (www.excite.com), Dogpile
(www.dogpile.com), WebCrawler (www.webcrawler.com) and MetaCrawler
(www.metacrawler.com)), MSN, AltaVista, American Online(AOL),
NBCI and CNET. Click here to setup account with Overture...
Miva(US)
The minimum bid is 1 cent and you need to deposit $25 to open
a new account. You can enter up to 1000 keywords at once.
Miva(US) reviews every keyword in their system and verifies
its relevancy.
Your bid change is not updated immediately.
It may take several minutes to get your new bids updated in
the search results.
Miva(US) has entered into an agreement with
Lycos to provide the Pay-Per-Click platform for Lycos's InSite
AdBuyer. You can create an account quickly with Lycos's Adbuyer
by converting your keywords from Miva(US) account. Top 3 listing
results will appear in Excite, HotBot, Dogpile, MetaCrawler,
WebFerret and CNET. Click here to setup account with Miva(US)...
7Search has a minimum bid of 1 penny and require
a minimum $25 deposit to start bidding. If paying by credit,
your bids will be live immediately upon submitting your credit
card number unless you are from outside the US, in which case
your bid prices will be activated once your credit card is
approved.
Services offered to advertisers include immediate
e-mail notification when you are outbid for the top ranking
on a keyword, a keyword generator tool, and a 1:1 banner exchange
program.
7Search
has over 30 million searches per month. Search results appear
in 7Search affiliate network and over 35% of search engines
in English speaking countries. Click here to setup account
with 7search...
Enhance
Interactive (formerly called Ah-ha) has a minimum bid
of 1 cent and a minimum deposit of $25. Your keywords will
be approved within 48 hours or less. Click here to setup account
with Overture...
You listing will be distributed to their entire
network of partners, which reaches over 30 million unique
users monthly. Bid in top 3 positions and your site will be
included in the TopLinks program. Through TopLinks your site
can be listed throughout their Premier Network on sites such
as Earthlink, AltaVista, LookSmart and many more. Click here
to setup account with Ah-Ha...
Miva(UK)
is a UK and European based pay per click search engine.
It has 3 plans: Bronze, Silver and Gold. The minimum deposit
for Bronze account is £100 plus £10 account setup
fee. Your websites will be set live within 48 hours.
Miva(UK) can help you access targeted leads
from 72% of the UK's online population. By ensuring that your
listings appear within top 3-5 search results, your listing
will appear on Yahoo! UK & Ireland, Lycos, Ask Jeeves,
ntl:home, Netscape, UK Plus and Looksmart and many more. Click
here to setup account with Miva(UK)...
Kanoodle
has a minimum bid of 5 cent and deposit of $25. There are
free banner ad impressions for the top 3 of the search results
page. You receive $5.00 free bonus if you make a deposit of
$25.00 at signup. It will provide you with 100 relevant keyword
terms and a title and description for your listings.
Your Kanoodle.com account also allows your
listings to be seen on search engines and sites like Galaxy.com,
37.com, CNET.com, and TurboFind.com as well as 10,000 other
search enabled sites! Click here to setup account with Kanoodle...
ePilot's
require a $100 minimum deposit and 1 cent per click. It also
requires that each advertiser’s account have a minimum
usage (click-thru revenue) of at least $10 per month. It takes
approximately one to three business days to set up your account.
There are over 200 million monthly searches.
E-Pilot's search distribution network consists of over 70
major search engines. By setting your bid to at least $0.07
per click, your site will qualify to be listed on leading
search engines such as: NetZero, DogPile, Engine59.com, Mamma.com,
24/7 Media and InfoSpace. Click here to setup account with
ePilot...
Sprinks has a minimum bid of $0.05 for keyword
listings and $0.20 for ContentSprinks™ and DirectSprinks™
listings, and a minimum deposit of $50. Your listings are
approved within 3 business days.
ContentSprinks™ listings appear within
contextually relevant pages on the web, on sites like About.com,
iVillage and Earthlink.
Through the Sprinks network of Distribution
Partnerships, Sprinks drives more than 8 million leads a month
to an extensive advertiser base of more than 13,000 advertisers.
Advertising on Sprinks exposes you to over 50% of internet
users. Some of the partners include: Ask Jeeves, CNET, DogPile,
ConsumerREVIEW.com, Mamma and MetaCrawler. Click here to setup
account with Sprinks...
Free
Website Ranking Report!
»
Pay Per Click Bid management Software
There are bid managing tools which helps
to manage your bids in all major PPC search engine. One of
the tool is KeywordBid Maximizer . It is very powerful and
simple to use bid managing tool, it build your keyword list,
manage your keywords, automatically monitor your keyword bids
and URL's. Click here for more Info and download free trial
version.
Google AdWords Select
Results appear on Google, Earthlink Inc and
Sympatico-Lycos Inc
AdWords Select ads are displayed next to search
results when someone enters one of the keywords you identify
as relevant to your business.
At the beginning of your campaign, you set
a maximum cost-per-click for each of your Ad Groups. An Ad
Group contains one or more ads targeted to the same set of
keywords with the same CPC.
If the cost-per-click you've specified is
higher than what's necessary for your ad to maintain its position,
the actual cost-per-click you will be charged will be discounted
automatically.
You'll pay only the minimum necessary to stay ranked above
the next lower ad - plus one cent.
A $5 initial activation fee applies when you
open your account, and this activation fee will not be credited
towards the cost of any clicks you receive. The minimum cost-per-click
for keywords begins at $0.05 and varies according to that
keyword's popularity. You will be able to determine the minimum
cost-per-click for a keyword easily by using the Traffic Estimator
(accessible from the sign-up or campaign management pages)
Looksmart
Listings
Looksmart's new PPC Model - For More Details
Click Here
Results appear on MSN, AltaVista, iWon, Time
Warner, Prodigy, Juno, Netscape, Qwest, Go2Net, Mamma.com,
plus Inktomi and their entire network.
In the program, LookSmart will do a deep categorization
of a web site, in return for a per click charge of generally
between 15 to 75 cents for every visitor that they send to
you, with those in more competitive markets paying higher
fees. The program has a $1,000 minimum spend per month, with
a three month minimum, so this isn't aimed at small business.
In addition to having deeper representation, LookSmart will
now also give all your listings a ranking boost, a significant
change than from its old program. This only happens within
LookSmart.com and sites that rebrand LookSmart's exact listings.
No boost is supposed to be happening at places like AltaVista,
Excite, MSN Search or iWon.
LookListings also contains a pure paid placement element,
for those who want guaranteed placement. For a fee, you can
request that your site appear at the top of LookSmart's results,
in the "Featured Listings" section, in response
to particular queries. Click
here to get listed NOW!
Free
Website Ranking Report! |
