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How
Do I get traffic to my website?
•
Search Engine Optimization: Top 3 search engines Google,
Yahoo, and MSN drive 95% of traffic to websites. Therefore
marketing strategies should be geared to getting placed as
high as possible on the search engine results page (SERP)
for your targeted keywords. Optimizing your web pages will
help drive traffic to your site. Search engine optimization
includes key word research and analysis of what people are
searching on to find your product or service, original relevant
content based on key word findings, and optimal page title,
page description and meta tag keywords are all helpful in
driving web traffic.
• Pay
Per Click Advertising: Many web design companies offer
pay per click (PPC) services, but Beware! Pay per click advertising
takes experience and marketing understanding to drive a successful
marketing campaign. Pay per click ads are perfect as a means
of online direct marketing. Pay per click marketing works
as follows; each time someone clicks on your ad and goes to
your website you pay a set fee or estimated cost per click,
or “click through”. This is an auction based marketing
program and if done poorly can be costly, so make sure the
company your dealing with has real experience. Google Adwords,
Yahoo Search Marketing and soon to be MSN own pay per click
ad network are the driving force behind online ads.
• Online
Banner Ads: Advertising on a popular website helps increase
your traffic especially if it has complimentary content.
• Link
Popularity: The more popular your website the higher you’ll
rank within the Google search network. Reciprocal links and
one-way inbound links are the core secret to success. The
page rank number, quality, and relevance of links to your
website are all dynamically factored into the weight of importance
of your website by the search engine spiders or robots.
• Email
Marketing: As you build your customer base with online
forms, surveys, promotions, and newsletters via email can
be very effective in growing your web presence.
• Direct Marketing: Traditional media
like: Yellow Pages, Flyers, Brochures, Print Ads, Catalogs,
Radio and TV are still and always will help drive traffic,
branding and generate revenue.
What are my Web Hosting options?
• Shared
Hosting: Pay for server space to host your website: Small
to Mid sized companies use this easy to set up and run low
cost solution (example 4GB of space $4/mo and up)
• Dedicated
Server Hosting: Pay for the use of an entire server: Larger
companies typically use this flexible full control solution
(example 2000 GB of space $120/mo and up)
• Virtual
Server Hosting: Pay for whole server like control: Medium
to Larger companies typically use this flexible and low cost
solution (example 50 GB of space $35/mo and up)
What are my web design and development
options?
• Custom Website
Designs: Newly designed web sites built per order, our
web development projects are usually for medium to larger
businesses who desire a specific web design concept –
Higher budget expenditures yield higher quality original designs
and content.
• Web
Design Templates: Pre-built customizable web site templates
– Usually for small to medium businesses who need a
professional website at a reasonable price – Lower cost
and yet customizable for individual needs.
• Build
Your Own Website Software : Do it yourself software with
an easy interface to build a website – Small business
solution for companies just starting out on the Internet with
a very low project costs – Less flexible yet extremely
user friendly.
• Web
Design Software : Web application software like Macromedia
and FrontPage allow the end user to design and build their
own websites – Usually for technically savvy people
who posses advanced computer skills – Time consuming
yet grants user full control of design and maintenance and
the only cost besides time, is the price of the software.
• Ecommerce
Web Site Design : Online ecommerce websites that choose
to sell products online need a little more attention to detail
– Ecommerce sites can use a custom design, web template,
or build your own website software to build their web presence.
Small and large companies can secure their online ecommerce
solution and we can help pave the way to your success.
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