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» Google Adwords™
Bidding FAQ's
Noon-an-Night
Marketing offers complete pay per click management services
for Google and Yahoo search networks with 24/7 bidding, to
close bid gaps, and save you money!
»
Why my position is not showing up on Google Adwords or why
the 'Current Position' is blank when I'm doing a look up in
Dynamic Bid Maximizer™?
Google
Adwords works differently from other PPC engines, with other
PPC engines, you can control your position with your bid amount,
and your listing will show up all the time as long as you
are not run out of budget.
However,
Google Adwords works in an unique way (as always). There are
two issues need to consider:
How many
times your ads to be shown (This is also called Impression
Rate).
What position your ads will be listed (Current Position and
Average Position).
In Google Adwords your ads position's are determined by many
factors including : Daily Budget, Max CPC, CTR(click-thru-rate).
In most cases, Daily Budget controls your Impression Rate
(how many time to be shown) and Max CPC controls your position.
That means your ads are NOT showing every time.
There
is a system in Google Adwords that constantly monitors for
wide range of factors to estimate your "suggested budget"
which is the amount required to allow your ads to be shown
every time people do a search on any keywords (within the
campaign) without over delivering the budget.
This Suggested
Budget calculated using the following factors:
Number
of Impression of every keyword in the Campaign, depends on
how they are targeted (broad, phrase or exact)
Applies a moderate CTR (about 2%) to come up with how many
estimated clicks
Calculates your spending using Max CPC for each keyword
The system will calculate how much budget do you need for
your ads to be showing up every time based on the information
above. This suggested budget varies from time to time depends
on competitive landscape
If your
actual Daily Budget is lower than Google's Suggested Budget,
your ads will not appear every time. The more Daily Budget
you give to your campaign, the more often (or chance) your
ads will appear.
For example:
a search term "flower" may be searched 50,000 times
(Impression) a day, if there are 20 advertisers are bidding
on the same keyword, these 20 advertisers will sharing the
"pool" of 50,000 impressions. Depends on your Daily
Budget and Max CPC, your ads may only show 1,000 times(your
Impression Rate is 2%) during 24 hours. That means your ads
will not show up during other 49,000 searches. That was the
reason why your ads are not showing when you are searching
on Google. If you want to increase your Impression Rate, you
need to increase your Daily Budget or Max CPC.
»
How does Dynamic Bid Maximizer™ control my position
on Google Adwords?
Dynamic
Bid Maximizer™ can dynamically improve your position
by adjusting your Max CPC. To accommodate this and save your
money Dynamic Bid Maximizer™ will calculate your Max
CPC based on your current position if your ads is showing
up during bidding time, otherwise it will calculate your Max
CPC based on your average position if your ads are not showing.
»
How do I make my ads appear more often?
There are few tips to make your Google Ads appear more often:
Increase
your Daily Budget
Increase Max CPC
Separate your keywords to a smaller AdGroup
Consider to eliminate those keywords that are too broad and
untargeted, or the keywords that are giving you low ROI.
Google
Adwords allows you to specify an individual landing URL for
search keywords, in this case, your Display URL (on the AdGroup
level) will be different to your Destination URL (on the keyword
level).
In this
case, there are two situations need to be considered:
If the
Destination URL domain is same as the Display URL domain
If the Destination URL domain is DIFFERENT to the Display
URL domain
1. If your Destination URL's are different to your Display
URL but they reside on the same domain, then there should
not be any problem, you don't need to do anything.
For example:
Your Display
URL is : http://www.my-advertising-url.com/index.html, your
Destination URL is http://www.my-advertising-url.com/index.html?id=182872&term=flower&campaign=DMCN
2. However
If the Destination URL domain is DIFFERENT to the Display
URL domain, there are a few steps need to be taken in order
for Dynamic Bid Maximizer™ to work properly.
For example:
Destination
URL:
http://www.noonannight.com/mailcomm.html
Display URL:
http://www.mailcommunicator.com
You need to change your Destination URL like this:
http://www.noonannight.com/mailcomm.html?URL=www.mailcommunicator.com
or
if your
have a tracking code or any other query string in your URL
already
Destination
URL:
http://www.noonannight.com/mailcomm.html?Campaign=DMC
Display URL:
http://www.mailcommunicator.com
Corrected Destination URL: http://www.noonannight.com/mailcomm.html?Campaign=NAN&URL=www.mailcommunicator.com
» I change my tracking URL in Google
Adwords, however,Dynamic Bid Maximizer wipes out all the changes
and re-set them to default URL when I run AutoBid. Is there
a way to not have it alter the URL?
First, you need
to know that there is a setting call "Retrieve keyword
listings from server every time before update bids" under
the "Account/Options" set up window. This option
will effect the way how Dynamic Bid Maximizer change your
URL.
There are two situations:
1. If above option
is UN-CHECK, and you change the URL on Google: you must run
the "Load KW" (or "GetListing") function
immediately before the "AutoBid" is running in DBM.
If you don't "Load KW" immediately after he changed
the URL, when the autobid is running in DBM, the program will
override your URL on Google with the existing URL in DBM.
2. If above option
is CHECKED, and then you change the URL in DBM: you must run
the "Manual Bid/Update Bids" function immediately
after he changed the URL in DBM, otherwise, the program will
get the new URL from the server if you have that option checked,
then your changes will lose.
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