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Search
Engine Marketing Professionals Organization (SEMPO)
The Search Engine Marketing Professional Organization
(SEMPO) was formed to help spread the good news about search
engine marketing (SEM).
SEMPO exists to fill the gaps in awareness
and understanding of SEM, including educating marketing managers
worldwide about what SEM is and how properly implemented SEM
programs can provide some of the highest returns on investment
possible in the marketing world today.
The industry is still in the early stages
of using SEM as a new way of demand generation for products,
services, and information. The time is ripe for SEMPO. Companies
of all sizes have Internet marketing managers that use techniques
like banner ads, yet many don't know what SEM is, or are unaware
of real-life use cases that demonstrate some amazing ROI.
So why don't all the online businesses use
SEM strategies? Because they don't know about it! Hard for
us to imagine when most SEM veterans have been immersed in
the industry since the time when putting a meta keyword tag
in your source code was enough to get you ranked well in Altavista
in three days.
SEMPO was formed by companies and consultants
who have seen SEM's value first hand, and believe in the effectiveness
of educational materials and programs describing the value
of SEM strategies and tactics. By educating the market, we
grow the number of companies that slice off a piece of the
marketing budget pie for SEM. And if SEMPO succeeds in its
mission, the SEM industry will grow, providing lots demand
for SEMPO members and for the search industry's services and
products.
We've seen SEM work amazingly well as an effective
method for generating demand and sales on the Web. We know
it is the best marketing tool available today and we want
the rest of the world to know it too! Join us and help spread
the word. To join the Search Engine Marketing Professional
Organization (SEMPO), please click through to the membership
page.
Learn
More
About
American Marketing Association (AMA)
The American Marketing Association, one of
the largest professional associations for marketers, has 38,000
members worldwide in every area of marketing. For over six
decades the AMA has been the leading source for information,
knowledge sharing and development in the marketing profession.
To learn about the benefits of joining the AMA, click
here.
About
MarketingPower.com
The AMA's website, MarketingPower.com, supplies
marketing professionals and AMA members with the information,
products and services required to succeed in their jobs and
careers. Marketers can use the site to:
- Find new job opportunities and post company
openings through the AMA Career Center.
- Enhance your marketing skills through an
extensive series of Best Practices articles and Webcasts.
- Tap into ROI enhancing tools through the
Practitioner Resources.
- Track trends in the marketing profession
through a variety of AMA member publications. Subscribe
to a complimentary Personalized Newsletter and the AMA members-only
Marketing Matters newsletter.
- Keep networking skills up-to-date by searching
the AMA Member Roster, an exclusive AMA member benefit.
- Post company information or search for
marketing services suppliers in the M Guide, the AMA's Marketing
Services Directory.
- Enhance your marketing knowledge through
Events for every field, every interest and every level.
Learn
More
Noon-an-Night
Marketing leads with Google, Yahoo and MSN Search for paid
search advertising lead generation.
Request
For Proposal
Find buyers searching
for what you sell.
Google AdWords ads connect you with new customers
at the precise moment when they're looking for your products
or services. The Google Network reaches more than 80% of Internet
users.*
With Google AdWords you create your own ads,
choose keywords to help us match your ads to your audience
and pay only when someone clicks on them.
Is AdWords right for my business?
AdWords helps you reach your marketing goals,
regardless of your company size. But don't take our word for
it. Read how other advertisers used AdWords to make their
businesses more successful.
Learn
more
Request
For Proposal
Instead of looking for
customers, what if they found you?
Yahoo! Sponsored Search lists your site in search results
across the Web. So you connect with customers who are searching
for what you sell. Get started for as little as $5.¹
Find out How Sponsored Search Works.
Reach over 90% of active Internet users²
Sponsored Search prominently displays your business in search
results on leading sites like Yahoo!, MSN and AltaVista. Learn
More
Extend your reach beyond Sponsored Search Content Match™
complements your Sponsored Search campaign by displaying your
listings alongside relevant articles, product reviews and
more.
Maximize your return on investment Advertise to people who
are already searching for what you sell. And pay only when
a customer clicks on your listing.
How many searches can your business get? Enter a keyword to
see how many searches have been conducted on that term in
the last month. Learn
More
Additional search
engines that are appropriate for certain clients include Business.com,
IndustryBrains, LookSmart, and Miva.
Request
For Proposal
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